Innovative product
design for a
Better Life.

Discover the future at Imagine It Designs LLC
where innovation and design converge.


Foster a creative environment to generate innovative ideas.


Transform ideas into tangible prototypes, testing and iterating till completion.


Roll out solutions, gather feedback, and adapt for continuous improvement.


Michael Doane

Chief Invention Officer and Founder

Michael Doane has spent over 20 years in the software industry.

He holds a Bachelor of Science Degree in Mechanical Engineering from the Massachusetts Institute of Technology (MIT).

Beyond the realms of his professional life, Michael Doane is an avid inventor, holding multiple patents for innovative solutions. These inventions reflect his commitment to pushing the boundaries of what is achievable and making a positive impact through technology.

Always Innovating

Get ready to witness the next chapter in our quest for groundbreaking designs.


What we believe in

Designing products that improve lives
Ever since Imagine It Designs LLC was incorporated in 2008, we believed in the power of innovation to transform lives. We are committed to pushing the boundaries of conventional thinking, constantly seeking new and creative solutions to everyday challenges.

Our customers are at the heart of everything we do. We believe in understanding their needs, exceeding their expectations, and creating products that genuinely enhance their lives.

Join us on this journey of belief and innovation as we strive to satisfy our customers through our groundbreaking designs.


What we have created.

The Edge is the first connected fitness machine for getting the benefits of swimming in the comfort of your living room or at the gym.

The Edge will launch with the benefits provided by 30 years of ever-improving prototypes fueled by the inventor’s, Michael Doane, passion for competitive swimming and inventing.


Our Client’s Feedbacks

Emanuel R.

Competitive Swimmer

The Edge works alongside my pool-based training, doing things the water cannot. I can adjust resistance to build power. I can stroke forever without flipturns which builds serious endurance.

Liyana R

Swim Coach

The Edge is the only swim trainer that allows the user to perform proper stroke technique as well as provide the opportunity for coaches to correct the most minute flaws.

Kathryn Harllee

McLean, VA

I bought a Clip-Right® for my father in-law who is getting shaky hands in his old age.  He has a lot of trouble positioning and using regular nail clippers but he has no problem using these.